Product

Everything TAE does, and what it looks like.

Client reporting

A live, branded report for every campaign.

Your label or artist client opens a link and sees the campaign as it stands today. No logins, and no screenshots pasted into a deck.

What's in it

  1. Headline totals

    Views, engagement rate and creators, with likes, comments, shares and saves underneath.

  2. Views and engagement over time

    Day-by-day movement across the campaign, not one number sent on a Friday.

  3. Sound uses

    The track's TikTok sound, its total uses and how far they've grown since the campaign started.

  4. Creator breakdown

    Every creator ranked by views, with their platform, audience size and number of posts.

  5. Every post

    Each approved post with its thumbnail and its own numbers, linked to the original.

What you control

  • Your logo on every report, or a different one per campaign
  • Six accent colours and a clean light or clean dark background
  • A live link that stays current, plus a PDF of any month
  • Only approved posts and their totals — never your workspace, margins or notes

Campaign tracking

Paste a post link. TAE tracks it every day.

TikTok, Instagram Reels and YouTube Shorts posts sit side by side in one campaign and refresh daily while it runs.

  1. Adding posts

    Paste a public post link, one at a time, and tag its video type, plus the creator's fee if you want cost per view. With campaign operations switched on, creators submit their own links instead.

  2. What refreshes

    Views, likes, comments and shares, plus saves on TikTok, refresh daily. Every day is kept, so the report shows the trend.

  3. Platforms

    TikTok, Instagram Reels and YouTube Shorts, side by side in the same campaign.

  4. Deleted or private posts

    The post is flagged on the report rather than quietly dropped, and the numbers it had already collected stay on the record.

The music layer

Built around the song, not the brand.

Every campaign carries an artist and a track, so the numbers answer what a label actually asks: is the sound moving, and who moved it?

TikTok sound uses

Add the track's TikTok sound and TAE counts its uses every day, with the growth since the campaign started. It keeps counting for 60 days after the campaign ends, so the long tail is on the record too.

Which videos work for the song

Tag posts as Lyric, POV Quote, Lip Sync, Trend, Lifestyle or Meme, and see which style is carrying the views.

Several posts per creator

Creators often post more than once for a release. Each post is tracked on its own and rolled up under the creator.

Creators across releases

Each release is its own campaign, and creator performance builds up across all of them: views, engagement rate, delivery against their usual median views and, where you've recorded fees, cost per thousand views.

Optional add-ons

Everything else, only if you need it.

Already have a creator database and a payout process? Skip these. TAE works alongside what you've got.

Campaign operations

Creator workflow and approvals

Send offers with agreed rates and post dates, let automatic reminders do the chasing, and approve submitted posts from one queue.

Campaign operations

Payouts and finance

Creators add their own payout details, and you can see what's approved, owed and paid on every campaign.

Creator discovery

Creator discovery

Search public creator content by keyword, sound or hashtag, and compare median views and engagement before anyone makes the shortlist.

Every workspace

Team access

Invite your team into the workspace. Creators get their own portal, and clients only ever see their report link.

Getting started

Before you start

  1. How long does setup take?

    Same day. Create a campaign, paste your first post links and TAE starts tracking them.

  2. Do we need to migrate anything?

    No. Your creator database, contracts and payout process can stay where they are. TAE only needs the public post links you want tracked.

  3. How is our data handled?

    TAE works from public post data, so creators never have to connect their accounts. Report links are private to the people you share them with and aren't indexed by search engines. The privacy policy has the detail.

  4. What does support look like?

    You deal with us directly. We'll help you set TAE up around your campaign volume, your workflow and the systems you already use.

Ready to get started?

Build a plan around your next release.

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